Service / 02

Custom web apps and software.

Software built around the way your business actually works. We've shipped member portals, scheduling platforms, and analytics tools for real clients across Canada.

What's included

Built around your actual workflow

We start with a discovery call to map how you really work before we write any code. The software gets shaped around the business, not the other way around.

Real engineering, no proprietary platforms

TypeScript, React, Node, Postgres, Sanity. Standard tools any developer can pick up. No locked-in builders or per-user fees that double on you next year.

You can edit the parts that should be editable

Anything you'd want to change yourself (copy, prices, content) sits in a simple editor. The parts that need real software (logic, integrations, data) sit in code where they belong.

Production-grade from launch

Real authentication, error handling, automated tests where they matter, proper logging. We don't ship the demo and call it a product.

Weekly working previews

You see a working version of the app every week, not at the end. We catch direction problems on a Tuesday call instead of three weeks later when they're expensive.

Questions

FAQ
What stack do you build in?+
TypeScript everywhere, React on the frontend, Node or Next.js on the backend, Postgres for data, Sanity for content management when it makes sense. Nothing proprietary — any competent developer can pick up the codebase if you ever need them to.
Can you take over an existing app?+
Sometimes. We look at what's there, tell you whether it's worth keeping or rebuilding, and quote it honestly. If the codebase is in unfamiliar tech, we're upfront about whether we're the right fit instead of pretending we are.
Do you handle hosting and infrastructure?+
Yes. Most clients have us host the app under their retainer, usually on Vercel or a similar managed platform. SSL, automatic deploys, a staging environment, monitoring. You don't need a separate hosting company.
How long does a custom app typically take?+
Internal tools ship in a couple of weeks. Full custom apps run 6 to 12 weeks. Bigger product builds are quoted with a target date after discovery. We push working previews weekly the whole time, so progress is visible instead of disappearing into a 'big reveal'.
What about ongoing development after launch?+
Covered under the monthly retainer. If something breaks, we fix it. If you want a new feature, we add it. The retainer is what keeps the app evolving with the business instead of slowly drifting out of date.

Got something in mind?

Tell us what you're working on. One business day to reply, no pitch, no obligation.

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